{"id":274,"date":"2017-02-15T19:04:12","date_gmt":"2017-02-15T19:04:12","guid":{"rendered":"http:\/\/carlosleal.com\/?p=274"},"modified":"2017-02-15T19:04:12","modified_gmt":"2017-02-15T19:04:12","slug":"artexa","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=274","title":{"rendered":"artexa\u00ae"},"content":{"rendered":"

\"\".<\/p>\n

artexa\u00ae<\/strong> es una firma con m\u00e1s de 25 a\u00f1os en el mercado mexicano, cuyo rango de oferta de productos es, digamos que extensa y multifac\u00e9tica, ya que opera en categor\u00edas tan diversas como recubrimientos cer\u00e1micos (artexa\u00ae tile), accesorios para ba\u00f1os (artexa\u00ae bath), equipo para cocinas tanto de hogar como de uso comercial (artexa\u00ae kitchen), purificaci\u00f3n de agua (artexa\u00ae watertech) y muebles para exterior (artexa\u00ae outdoor) entre otras. Para ellos nos toc\u00f3 hacer el naming y su programa de identidad en Se\u00f1or Smith, buscando que el nombre no nos remitiera a un giro en espec\u00edfico de desarrollo sino a algo m\u00e1s profundo, ligado a la visi\u00f3n de sus fundadores, donde el sentido de colaboraci\u00f3n lleve a lograr un crecimiento profesional y personal, por ello el icono de su imagotipo.<\/p>\n

Para este proyecto, la direcci\u00f3n creativa, de arte y copywriting corrieron a cargo de un servidor.<\/p>\n","protected":false},"excerpt":{"rendered":"

. artexa\u00ae es una firma con m\u00e1s de 25 a\u00f1os en el mercado mexicano, cuyo rango de oferta de productos es, digamos que extensa y multifac\u00e9tica, ya que opera en categor\u00edas tan diversas como recubrimientos cer\u00e1micos (artexa\u00ae tile), accesorios para ba\u00f1os (artexa\u00ae bath), equipo para cocinas tanto de hogar como de uso comercial (artexa\u00ae kitchen), […]<\/p>\n","protected":false},"author":1,"featured_media":276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[14,59,53,47,12,20,48,10,11,13],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-agencia-de-publicidad","tag-artexa","tag-brand-id","tag-branding","tag-carlos-leal","tag-carlos-leal-jimenez","tag-marcas","tag-marketing","tag-monterrey","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=274"}],"version-history":[{"count":1,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/274\/revisions\/277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/276"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}