{"id":287,"date":"2017-02-15T22:29:57","date_gmt":"2017-02-15T22:29:57","guid":{"rendered":"http:\/\/carlosleal.com\/?p=287"},"modified":"2017-02-15T22:29:57","modified_gmt":"2017-02-15T22:29:57","slug":"hotney-wings","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=287","title":{"rendered":"Hotney Wings"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-288\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/hotney_branding_1478px.png\" alt=\"\" width=\"1478\" height=\"900\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/hotney_branding_1478px.png 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/hotney_branding_1478px-300x183.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/hotney_branding_1478px-768x468.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/hotney_branding_1478px-1024x624.png 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/>.<\/p>\n<p>Para Las Alitas tambi\u00e9n he trabajado en el proceso de iconizaci\u00f3n de muchos de sus platillos\/productos (\u00bfqu\u00e9 no he hecho para esa marca? \u00a1hasta tapices para sus <em>booths<\/em> dise\u00f1\u00e9!), como este que fue para una de las primeras salsas que su fundador desarroll\u00f3 y que a\u00fan se ofrece en los restaurantes de esta cadena mexicana de fast casual. El <em>naming<\/em> es creaci\u00f3n del mismo fundador de la cadena y es una mezcla de <strong><em>honey+hot,<\/em><\/strong> el porqu\u00e9, resulta obvio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>. Para Las Alitas tambi\u00e9n he trabajado en el proceso de iconizaci\u00f3n de muchos de sus platillos\/productos (\u00bfqu\u00e9 no he hecho para esa marca? \u00a1hasta tapices para sus booths dise\u00f1\u00e9!), como este que fue para una de las primeras salsas que su fundador desarroll\u00f3 y que a\u00fan se ofrece en los restaurantes de esta cadena [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[14,53,47,35,12,20,61,31,48,10,11,13],"class_list":["post-287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-agencia-de-publicidad","tag-brand-id","tag-branding","tag-buffalo-wings","tag-carlos-leal","tag-carlos-leal-jimenez","tag-hotney","tag-las-alitas","tag-marcas","tag-marketing","tag-monterrey","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=287"}],"version-history":[{"count":1,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/287\/revisions"}],"predecessor-version":[{"id":290,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/287\/revisions\/290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/289"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}