{"id":304,"date":"2017-02-16T23:22:55","date_gmt":"2017-02-16T23:22:55","guid":{"rendered":"http:\/\/carlosleal.com\/?p=304"},"modified":"2017-02-16T23:23:49","modified_gmt":"2017-02-16T23:23:49","slug":"uno-de-los-wingamenus","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=304","title":{"rendered":"Uno de los WingaMen\u00fas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-305\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/menuwinga_01.jpg\" alt=\"\" width=\"1478\" height=\"657\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/menuwinga_01.jpg 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/menuwinga_01-300x133.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/menuwinga_01-768x341.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/menuwinga_01-1024x455.jpg 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/>.<\/p>\n<p>Si hay algo que siempre me divierte bastante hacer son men\u00fas de restaurantes. Al ser un dise\u00f1ador autodidacta, este veh\u00edculo de comunicaci\u00f3n me permiti\u00f3 aprender muchas cosas, desde cuestiones t\u00e9cnicas de print hasta otras tantas de legibilidad y captura de atenci\u00f3n de su usuario. Adem\u00e1s, el ser un medio de gran involucramiento entre marca y consumidor (en esa categor\u00eda de negocio, es quiz\u00e1s el punto de encuentro m\u00e1s cercano entre ambos), me permiti\u00f3 crecer en aspectos de copywriting y direcci\u00f3n de arte. Por ello, desde que inici\u00e9 mi carrera independiente en 1999, he dise\u00f1ado y escrito decenas de \u00e9stos para varios clientes, \u00a0siendo Las Alitas a quienes les he creado m\u00e1s variantes de men\u00fas, como este que ves y que estaba inspirado en viejos c\u00f3mics de los setentas, con todo y su look de papel de baja calidad y movimientos involuntarios de offset. Las ilustraciones del buen Wingalesio\u00ae son de Polo Jasso.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>. Si hay algo que siempre me divierte bastante hacer son men\u00fas de restaurantes. Al ser un dise\u00f1ador autodidacta, este veh\u00edculo de comunicaci\u00f3n me permiti\u00f3 aprender muchas cosas, desde cuestiones t\u00e9cnicas de print hasta otras tantas de legibilidad y captura de atenci\u00f3n de su usuario. Adem\u00e1s, el ser un medio de gran involucramiento entre marca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[14,47,12,20,72,31,48,10,70,11,71,13,45],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-randoms","tag-agencia-de-publicidad","tag-branding","tag-carlos-leal","tag-carlos-leal-jimenez","tag-diseno","tag-las-alitas","tag-marcas","tag-marketing","tag-menu","tag-monterrey","tag-restaurantes","tag-sr-smith","tag-wingalesio"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=304"}],"version-history":[{"count":2,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/304\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/304\/revisions\/307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/305"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}