{"id":333,"date":"2017-02-20T22:31:37","date_gmt":"2017-02-20T22:31:37","guid":{"rendered":"http:\/\/carlosleal.com\/?p=333"},"modified":"2017-02-20T22:32:54","modified_gmt":"2017-02-20T22:32:54","slug":"la-villita-a-toda-hora","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=333","title":{"rendered":"La Villita: \u00abA toda hora\u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-334\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/cenavillita_1478.jpg\" alt=\"\" width=\"1478\" height=\"986\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/cenavillita_1478.jpg 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/cenavillita_1478-300x200.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/cenavillita_1478-768x512.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/cenavillita_1478-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-335\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/desayunovillita_1478.jpg\" alt=\"\" width=\"1478\" height=\"945\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/desayunovillita_1478.jpg 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/desayunovillita_1478-300x192.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/desayunovillita_1478-768x491.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/desayunovillita_1478-1024x655.jpg 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/><br \/>\n.<\/p>\n<p>Esta es una de\u00a0las campa\u00f1as que tuve la suerte de crear para<strong> La Villita,<\/strong> marca de<strong> Sigma Alimentos<\/strong>,\u00a0la cual\u00a0ten\u00eda\u00a0una premisa b\u00e1sica, comunicar el uso de los productos de esta marca en los tres principales momentos de consumo del d\u00eda, desayuno, comida y cena. Para ello estuve rebotando conceptos con parte del equipo en Se\u00f1or Smith, surgiendo esta idea que resulta totalmente visual. Para esta campa\u00f1a hicimos outdoors, print, televisi\u00f3n y material punto de venta. La direcci\u00f3n creativa y copywriting fue de un servidor, mientras que la direcci\u00f3n de arte corri\u00f3 a cargo de Rick Castel\u00e1n y yo; la campa\u00f1a se producto totalmente en Monterrey en 2009, estando al aire a nivel nacional.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-336\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/comidavillita_1478.jpg\" alt=\"\" width=\"1478\" height=\"986\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/comidavillita_1478.jpg 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/comidavillita_1478-300x200.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/comidavillita_1478-768x512.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/comidavillita_1478-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"SrS::La Villita Cena\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Zvimjg6m0RE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"SrS::La Villita Desayuno\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/m89IHkgq6k0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>. Esta es una de\u00a0las campa\u00f1as que tuve la suerte de crear para La Villita, marca de Sigma Alimentos,\u00a0la cual\u00a0ten\u00eda\u00a0una premisa b\u00e1sica, comunicar el uso de los productos de esta marca en los tres principales momentos de consumo del d\u00eda, desayuno, comida y cena. Para ello estuve rebotando conceptos con parte del equipo en Se\u00f1or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[14,41,12,20,81,48,9,11,82,83,13],"class_list":["post-333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-de-publicidad","tag-campana","tag-carlos-leal","tag-carlos-leal-jimenez","tag-la-villita","tag-marcas","tag-marketing-blog","tag-monterrey","tag-quesos","tag-sigma-alimentos","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=333"}],"version-history":[{"count":1,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/333\/revisions"}],"predecessor-version":[{"id":337,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/333\/revisions\/337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/334"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}