{"id":355,"date":"2017-02-22T23:35:19","date_gmt":"2017-02-22T23:35:19","guid":{"rendered":"http:\/\/carlosleal.com\/?p=355"},"modified":"2017-02-22T23:35:36","modified_gmt":"2017-02-22T23:35:36","slug":"salsas-allurers","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=355","title":{"rendered":"Salsas albureras"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-356\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_crem_1478px.png\" alt=\"\" width=\"1478\" height=\"600\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_crem_1478px.png 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_crem_1478px-300x122.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_crem_1478px-768x312.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_crem_1478px-1024x416.png 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-357\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_tlaq_1478px.png\" alt=\"\" width=\"1478\" height=\"600\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_tlaq_1478px.png 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_tlaq_1478px-300x122.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_tlaq_1478px-768x312.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_tlaq_1478px-1024x416.png 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-358\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_verd_1478px.png\" alt=\"\" width=\"1478\" height=\"600\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_verd_1478px.png 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_verd_1478px-300x122.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_verd_1478px-768x312.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_verd_1478px-1024x416.png 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-359\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_roja_1478px.png\" alt=\"\" width=\"1478\" height=\"600\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_roja_1478px.png 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_roja_1478px-300x122.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_roja_1478px-768x312.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/lac_roja_1478px-1024x416.png 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/>.<br \/>\nEstos son cuatro billboards de los que const\u00f3 la \u00fanica campa\u00f1a que ha realizado la marca de salsas \u00abLos Compadres\u00bb hasta el d\u00eda de hoy y fue creada en la primer d\u00e9cada de los 2000; en Se\u00f1or Smith manejamos la cuenta de \u00abCANSA\u00bb (compa\u00f1\u00eda alimenticia del norte) y en ese entonces la marca era propiedad de CANSA. El objetivo de esta campa\u00f1a era que la marca hablara con un lenguaje medio picante y en doble sentido, de ah\u00ed el uso de algunas frases con una ligera dosis de humor.<\/p>\n<p>Para este proyecto, realic\u00e9 la\u00a0direcci\u00f3n creativa, de arte y copywriting. El retoque digital de im\u00e1genes lo hizo Rick Castel\u00e1n, en ese entonces creativo visual de la agencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>. Estos son cuatro billboards de los que const\u00f3 la \u00fanica campa\u00f1a que ha realizado la marca de salsas \u00abLos Compadres\u00bb hasta el d\u00eda de hoy y fue creada en la primer d\u00e9cada de los 2000; en Se\u00f1or Smith manejamos la cuenta de \u00abCANSA\u00bb (compa\u00f1\u00eda alimenticia del norte) y en ese entonces la marca era [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[14,41,12,20,94,93,92,48,10,87,89,11,90,91,13],"class_list":["post-355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-de-publicidad","tag-campana","tag-carlos-leal","tag-carlos-leal-jimenez","tag-copywriting","tag-direccion-de-arte","tag-los-compadres","tag-marcas","tag-marketing","tag-mercadotecnia","tag-mexican-food","tag-monterrey","tag-salsas","tag-salsas-mexicana","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=355"}],"version-history":[{"count":2,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/355\/revisions"}],"predecessor-version":[{"id":361,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/355\/revisions\/361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/356"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}