{"id":365,"date":"2017-02-23T00:22:45","date_gmt":"2017-02-23T00:22:45","guid":{"rendered":"http:\/\/carlosleal.com\/?p=365"},"modified":"2017-02-23T00:22:45","modified_gmt":"2017-02-23T00:22:45","slug":"gonher-acumuladores","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=365","title":{"rendered":"Gonher Acumuladores"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-366\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/gonher_1478.jpg\" alt=\"\" width=\"1478\" height=\"794\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/gonher_1478.jpg 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/gonher_1478-300x161.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/gonher_1478-768x413.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/02\/gonher_1478-1024x550.jpg 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/>.<br \/>\nEsta es una de esas campa\u00f1as que escrib\u00ed que fueron sumamente apegadas a estilos tradicionales de una marca, en este caso Gonher, concretamente para su l\u00ednea de acumuladores automotrices (como nota al margen, he tenido la fortuna de colaborar con las dos principales marcas de bater\u00edas en M\u00e9xico). Despu\u00e9s de proponer cinco diferentes caminos creativos para este proyecto (sin mucho \u00e9xito, obviamente) decidimos echar un vistazo al pasado, encontrando un hilo conductor en la comunicaci\u00f3n publicitaria de esta marca: el vocero t\u00e9cnico que dio vida a la marca en d\u00e9cadas pasadas. Tomando en cuenta esto, decidimos hacer un revamp sumamente directo para presentar los acumuladores en un spot de tv medio que al estilo &#8216;one shot&#8217;.<\/p>\n<p>Ac\u00e1 puedes ver el spot que filmamos en CDMX con mis amigos de FilmNation.<\/p>\n<p><iframe loading=\"lazy\" title=\"GONHER\" src=\"https:\/\/player.vimeo.com\/video\/33300847?dnt=1&amp;app_id=122963\" width=\"500\" height=\"419\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>. Esta es una de esas campa\u00f1as que escrib\u00ed que fueron sumamente apegadas a estilos tradicionales de una marca, en este caso Gonher, concretamente para su l\u00ednea de acumuladores automotrices (como nota al margen, he tenido la fortuna de colaborar con las dos principales marcas de bater\u00edas en M\u00e9xico). Despu\u00e9s de proponer cinco diferentes caminos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[14,41,12,20,97,48,10,87,11,13],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-de-publicidad","tag-campana","tag-carlos-leal","tag-carlos-leal-jimenez","tag-gonher","tag-marcas","tag-marketing","tag-mercadotecnia","tag-monterrey","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=365"}],"version-history":[{"count":1,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/365\/revisions"}],"predecessor-version":[{"id":367,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/365\/revisions\/367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/366"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}