{"id":403,"date":"2017-03-10T22:10:50","date_gmt":"2017-03-10T22:10:50","guid":{"rendered":"http:\/\/carlosleal.com\/?p=403"},"modified":"2017-03-10T22:10:50","modified_gmt":"2017-03-10T22:10:50","slug":"fray-burger","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=403","title":{"rendered":"Fray Burger"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-404\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayburger_1478px.png\" alt=\"\" width=\"1478\" height=\"900\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayburger_1478px.png 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayburger_1478px-300x183.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayburger_1478px-768x468.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayburger_1478px-1024x624.png 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/>.<br \/>\nFray Burger es un burger joint que abri\u00f3\u00a0en Monterrey a finales de 2016 y es el brainchild del fundador de Las Alitas (a\u00f1os despu\u00e9s de vender la marca y cadena). Debido a la naturaleza de este proyecto la cual reside en la simplicidad sobre lo complejo y la calidad sobre la cantidad, quise reflejar en\u00a0su imagen (el nombre lo proporcion\u00f3 el cliente) un mood basado en la identidad de marca de cadenas hamburgueseras estadounidenses de los 70&#8217;s, por ello el uso de anchas l\u00edneas y pronunciadas curvas en su estilo tipogr\u00e1fico y materiales de soporte. Incluso, el dise\u00f1o arquitect\u00f3nico -a cargo del bur\u00f3 Garza Camisay- est\u00e1 basado en el input que dimos para esta marca.<\/p>\n<p>La direcci\u00f3n creativa y de arte corrieron a mi cargo para este proyecto ejecutado en Se\u00f1or Smith.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-406\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fray_hoz_1478px-1.png\" alt=\"\" width=\"1478\" height=\"499\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fray_hoz_1478px-1.png 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fray_hoz_1478px-1-300x101.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fray_hoz_1478px-1-768x259.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fray_hoz_1478px-1-1024x346.png 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-407\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_dia_1478.jpg\" alt=\"\" width=\"1478\" height=\"904\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_dia_1478.jpg 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_dia_1478-300x183.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_dia_1478-768x470.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_dia_1478-1024x626.jpg 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-408\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/papichurro_1478px.png\" alt=\"\" width=\"1478\" height=\"499\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/papichurro_1478px.png 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/papichurro_1478px-300x101.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/papichurro_1478px-768x259.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/papichurro_1478px-1024x346.png 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-410\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayb_packaging_1478.jpg\" alt=\"\" width=\"1478\" height=\"900\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayb_packaging_1478.jpg 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayb_packaging_1478-300x183.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayb_packaging_1478-768x468.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/frayb_packaging_1478-1024x624.jpg 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-409\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_noche_1478.jpg\" alt=\"\" width=\"1478\" height=\"1417\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_noche_1478.jpg 1478w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_noche_1478-300x288.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_noche_1478-768x736.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2017\/03\/fachadafray_noche_1478-1024x982.jpg 1024w\" sizes=\"auto, (max-width: 1478px) 100vw, 1478px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>. Fray Burger es un burger joint que abri\u00f3\u00a0en Monterrey a finales de 2016 y es el brainchild del fundador de Las Alitas (a\u00f1os despu\u00e9s de vender la marca y cadena). Debido a la naturaleza de este proyecto la cual reside en la simplicidad sobre lo complejo y la calidad sobre la cantidad, quise reflejar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[14,53,47,107,12,20,105,48,10,87,11,106,13],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatives","tag-agencia-de-publicidad","tag-brand-id","tag-branding","tag-burger-joint","tag-carlos-leal","tag-carlos-leal-jimenez","tag-fray-burger","tag-marcas","tag-marketing","tag-mercadotecnia","tag-monterrey","tag-premium-cheeseburgers","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=403"}],"version-history":[{"count":1,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/403\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/403\/revisions\/412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/411"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}