{"id":566,"date":"2019-04-06T23:51:04","date_gmt":"2019-04-06T23:51:04","guid":{"rendered":"http:\/\/carlosleal.com\/?p=566"},"modified":"2019-05-23T21:49:29","modified_gmt":"2019-05-23T21:49:29","slug":"es-estrategia-es-tactica","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=566","title":{"rendered":"Es estrategia. Es t\u00e1ctica."},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" class=\"wp-image-569\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2019\/04\/estvstact_clj-1024x485.png\" alt=\"\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2019\/04\/estvstact_clj-1024x485.png 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2019\/04\/estvstact_clj-300x142.png 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2019\/04\/estvstact_clj-768x364.png 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2019\/04\/estvstact_clj.png 1478w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>.<\/p>\r\n\r\n\r\n\r\n<p><strong>La estrategia, por definici\u00f3n, es pensamiento;<\/strong> la t\u00e1ctica es acci\u00f3n.<\/p>\r\n\r\n\r\n\r\n<p><strong>La estrategia, por naturaleza, lleva tiempo<\/strong>; la t\u00e1ctica es r\u00e1pida.<\/p>\r\n\r\n\r\n\r\n<p><strong>La estrategia es eterea;<\/strong> la t\u00e1ctica es real.<\/p>\r\n\r\n\r\n\r\n<p><strong>La estrategia tiene buen margen de error; <\/strong>la t\u00e1ctica no se puede dar ese lujo.<\/p>\r\n\r\n\r\n\r\n<p><strong>La estrategia es c\u00f3moda, se sienta en un sala de juntas, rodeada de amenidades; <\/strong>la t\u00e1ctica est\u00e1 en la calle, bajo el sol, lluvia, competidores voraces y otras tantas y diversas inclemencias.<\/p>\r\n\r\n\r\n\r\n<p><strong>La estrategia premia a los pensadores, incluso permiti\u00e9ndoles so\u00f1ar<\/strong>; la t\u00e1ctica exige hacer, no pensar.<\/p>\r\n\r\n\r\n\r\n<p><strong>La estrategia define;<\/strong> la t\u00e1ctica hace realidad esa definici\u00f3n.<\/p>\r\n\r\n\r\n\r\n<p>.<\/p>\r\n\r\n\r\n\r\n<p>Como pueden ver, la diferencia entre estrategia y t\u00e1ctica es clara. <br \/>Y a\u00fan me pregunto el porqu\u00e9 muchos mercad\u00f3logos -o aspirantes a serlo- siguen sin tener claro que una no es la otra a la hora de hacer su trabajo.<\/p>\r\n\r\n\r\n\r\n<p>.<\/p>\r\n\r\n\r\n\r\n<p>.<\/p>\r\n\r\n\r\n\r\n<p><strong><em>Think about it.<br \/>CLJ<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p>.<\/p>\r\n\r\n\r\n\r\n<p>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>. La estrategia, por definici\u00f3n, es pensamiento; la t\u00e1ctica es acci\u00f3n. La estrategia, por naturaleza, lleva tiempo; la t\u00e1ctica es r\u00e1pida. La estrategia es eterea; la t\u00e1ctica es real. La estrategia tiene buen margen de error; la t\u00e1ctica no se puede dar ese lujo. La estrategia es c\u00f3moda, se sienta en un sala de juntas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[14,8,12,20,114,10,9,87,11,13],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-agencia-de-publicidad","tag-blog-de-mercadotecnia","tag-carlos-leal","tag-carlos-leal-jimenez","tag-estrategia","tag-marketing","tag-marketing-blog","tag-mercadotecnia","tag-monterrey","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=566"}],"version-history":[{"count":10,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":595,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/566\/revisions\/595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/569"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}