{"id":698,"date":"2021-11-26T12:07:16","date_gmt":"2021-11-26T18:07:16","guid":{"rendered":"https:\/\/carlosleal.com\/?p=698"},"modified":"2021-11-26T12:39:35","modified_gmt":"2021-11-26T18:39:35","slug":"honda-plaza-como-en-casa","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=698","title":{"rendered":"&#8216;Honda Plaza: como en casa&#8217;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-701\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_1.jpg\" alt=\"\" width=\"1576\" height=\"827\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_1.jpg 1576w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_1-300x157.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_1-1024x537.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_1-768x403.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_1-1536x806.jpg 1536w\" sizes=\"auto, (max-width: 1576px) 100vw, 1576px\" \/><\/p>\n<p>Esta es otra de las campa\u00f1as que cre\u00e9 en 2019\/2020 en Sr.Smith, y que, a causa del freno ocasionado por la pandemia, estuvo enlatada unos meses, y fue para Grupo Cleber, concretamente para su marca <strong>Grupo Honda Plaza<\/strong>, el concesionario Honda m\u00e1s grande de M\u00e9xico. Producida justo semanas antes de que nos guardaran en casa, esta campa\u00f1a est\u00e1 fundamentada en el concepto rector <strong>\u00abComo en casa\u00bb<\/strong>, que a su vez est\u00e1 amarrada al insight que encontramos en Sr.Smith al efectuar el estudio estrat\u00e9gico de posicionamiento, donde palabras m\u00e1s, palabras menos, los usuarios de esta marca, tanto al adquirir auto nuevo, como al efectuar su servicio, verbalizaban que la calidez de los asociados de las agencias Honda Plaza, les hac\u00edan sentir c\u00f3modos, a gusto, sin preocupaciones, a diferencia de en otras agencias automotrices.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-700\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_2.jpg\" alt=\"\" width=\"1576\" height=\"827\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_2.jpg 1576w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_2-300x157.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_2-1024x537.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_2-768x403.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/hondaplaza_carlosleal_2-1536x806.jpg 1536w\" sizes=\"auto, (max-width: 1576px) 100vw, 1576px\" \/><\/p>\n<p>As\u00ed, el precepto b\u00e1sico de la narrativa de este ejercicio publicitario, era simple:\u00a0llevar escenas de \u00abhabitualidad casera\u00bb a las instalaciones de una de las agencias Honda Plaza. Esto lo bajamos a tres situaciones, con 5 diferentes actores dando vida a la idea, en tres piezas de gr\u00e1fica y un cineminuto (con su respectivo lift a 20&#8243;) para el cual contratamos a la casa productora Red Blitz. Ac\u00e1 abajo puedes ver las tres piezas de gr\u00e1fica y el link al spot de TV. Al igual que otros proyectos desarrollados en Sr.Smith durante los extra\u00f1os meses de 2020, esta campa\u00f1a la gest\u00e9 en modo \u00abme, myself and i\u00bb, creado el concepto rector, la direcci\u00f3n creativa, de arte y el copywriting. Les digo, soy medio multitasking cuando se requiere. \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-702\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_6.jpg\" alt=\"\" width=\"1221\" height=\"905\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_6.jpg 1221w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_6-300x222.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_6-1024x759.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_6-768x569.jpg 768w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-703\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_5.jpg\" alt=\"\" width=\"1221\" height=\"905\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_5.jpg 1221w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_5-300x222.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_5-1024x759.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_5-768x569.jpg 768w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-704\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_4.jpg\" alt=\"\" width=\"1221\" height=\"905\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_4.jpg 1221w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_4-300x222.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_4-1024x759.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2021\/11\/full_hondaplaza_4-768x569.jpg 768w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;HondaPlaza, como en casa&quot; por Sr.Smith.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L9vn1kbKuCQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta es otra de las campa\u00f1as que cre\u00e9 en 2019\/2020 en Sr.Smith, y que, a causa del freno ocasionado por la pandemia, estuvo enlatada unos meses, y fue para Grupo Cleber, concretamente para su marca Grupo Honda Plaza, el concesionario Honda m\u00e1s grande de M\u00e9xico. Producida justo semanas antes de que nos guardaran en casa, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[14,8,12,20,114,140,138,139,48,10,11,13],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-de-publicidad","tag-blog-de-mercadotecnia","tag-carlos-leal","tag-carlos-leal-jimenez","tag-estrategia","tag-grupo-cleber","tag-honda","tag-honda-plaza","tag-marcas","tag-marketing","tag-monterrey","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=698"}],"version-history":[{"count":3,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/698\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/698\/revisions\/706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/708"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}