{"id":734,"date":"2022-07-28T14:43:07","date_gmt":"2022-07-28T19:43:07","guid":{"rendered":"https:\/\/carlosleal.com\/?p=734"},"modified":"2022-07-28T14:43:07","modified_gmt":"2022-07-28T19:43:07","slug":"chen-100-leche","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=734","title":{"rendered":"Chen: 100% leche."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-735\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_1.jpg\" alt=\"\" width=\"1221\" height=\"818\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_1.jpg 1221w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_1-300x201.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_1-1024x686.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_1-768x515.jpg 768w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/><\/p>\n<p style=\"text-align: justify;\">Esta es una de tantas campa\u00f1as publicitarias que tuve la fortuna de crear en Sr.Smith para la marca de quesos Chen. Su punto focal a comunicar: los quesos Chen est\u00e1n hechos a partir de 100% leche, sin prote\u00ednas vegetales o artificiales a\u00f1adidas. De ah\u00ed que eleg\u00ed el camino de la s\u00edntesis visual, con el producto y marca como eje central de las piezas (las cuales se bajaron a outdoors y material punto de venta). Asimismo, segu\u00ed la l\u00ednea crom\u00e1tica con el rojo predominante, el cual se sugiri\u00f3 al cliente como asset de marca, cuando comenzamos a colaborar con ellos. La direcci\u00f3n creativa, copywriting y direcci\u00f3n de arte corrieron por mi cuenta, apoy\u00e1ndome en el talento de Rick Castel\u00e1n (creativo visual de Smith) para las fotocomposiciones de estas piezas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-736\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_3.jpg\" alt=\"\" width=\"1221\" height=\"836\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_3.jpg 1221w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_3-300x205.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_3-1024x701.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_3-768x526.jpg 768w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-737\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_2.jpg\" alt=\"\" width=\"1221\" height=\"818\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_2.jpg 1221w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_2-300x201.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_2-1024x686.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2022\/07\/full_chen_cienleche_2-768x515.jpg 768w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta es una de tantas campa\u00f1as publicitarias que tuve la fortuna de crear en Sr.Smith para la marca de quesos Chen. Su punto focal a comunicar: los quesos Chen est\u00e1n hechos a partir de 100% leche, sin prote\u00ednas vegetales o artificiales a\u00f1adidas. De ah\u00ed que eleg\u00ed el camino de la s\u00edntesis visual, con el producto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[14,8,47,12,20,73,48,10,9,87,11,74,13],"class_list":["post-734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-de-publicidad","tag-blog-de-mercadotecnia","tag-branding","tag-carlos-leal","tag-carlos-leal-jimenez","tag-chen","tag-marcas","tag-marketing","tag-marketing-blog","tag-mercadotecnia","tag-monterrey","tag-queso","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=734"}],"version-history":[{"count":1,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/734\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/734\/revisions\/738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/735"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}