{"id":779,"date":"2024-01-04T16:16:25","date_gmt":"2024-01-04T22:16:25","guid":{"rendered":"https:\/\/carlosleal.com\/?p=779"},"modified":"2024-01-04T16:17:43","modified_gmt":"2024-01-04T22:17:43","slug":"john-hams-was-here-and-so-was-i","status":"publish","type":"post","link":"https:\/\/carlosleal.com\/?p=779","title":{"rendered":"John Ham&#8217;s Was Here. And so was I."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-780\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/full_jhs_5.gif\" alt=\"\" width=\"1276\" height=\"789\" \/><\/p>\n<p style=\"text-align: justify;\">Esta es una de las campa\u00f1as que me toc\u00f3 crear en 2023 y fue para los restaurantes (s\u00ed, otra vez restaurantes) John Ham&#8217;s, cuyo giro es el de digamos que <em><strong>\u00abAmerican Comfort Food\u00bb<\/strong><\/em> y que forma parte del Grupo Nikkori. El cliente lleg\u00f3 con nosotros (esta campa\u00f1a la hice en <strong><a href=\"http:\/\/www.srsmith.com.mx\" target=\"_blank\" rel=\"noopener\">Sr.Smith<\/a><\/strong>) con una solicitud b\u00e1sica, \u00abhacer que la marca fuera vista y diferenciada por su giro\u00bb ya que por varias razones, desde su fundaci\u00f3n, a mucha gente no le quedaba claro qu\u00e9 vend\u00edan.<\/p>\n<p style=\"text-align: justify;\">As\u00ed, la premisa de esta campa\u00f1a en medios exteriores fue simple: presentar a manera full, detalles de sus deliciosos platillos (s\u00ed, s\u00ed est\u00e1n muy buenos, no es porra gratis) sin logos, textos ni nada m\u00e1s. <strong>As\u00ed estuvieron estos anuncios en varias calles de Monterrey durante tres semanas, simplemente antojando a la gente<\/strong> al ver las grandiosas fotos de MAF (fot\u00f3grafo con el que trabajamos en la agencia). Al cabo de ese periodo de semanas sin decir nada, mas que mostrar las fotos, \u00abliberamos\u00bb la campa\u00f1a, a manera de intervenci\u00f3n graffitera, indicando que quien estaba detr\u00e1s de esas im\u00e1genes -y platillos- era nada m\u00e1s y nada menos que <strong>John Ham&#8217;s<\/strong>. \u00a0En fin, por ac\u00e1 les dejo algunas im\u00e1genes de este esfuerzo de John Ham&#8217;s,en el que me toc\u00f3 hacer la idea general, el copywriting y parte del arte (los gr\u00e1ficos grafiteros finales, los hizo Rick Castel\u00e1n, creativo visual en SrS), espero les guste.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-781\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_1.gif\" alt=\"\" width=\"1576\" height=\"977\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-782\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_3.jpg\" alt=\"\" width=\"1576\" height=\"977\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_3.jpg 1576w, https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_3-300x186.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_3-1024x635.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_3-768x476.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_3-1536x952.jpg 1536w\" sizes=\"auto, (max-width: 1576px) 100vw, 1576px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-783\" src=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_0.jpg\" alt=\"\" width=\"1576\" height=\"977\" srcset=\"https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_0.jpg 1576w, https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_0-300x186.jpg 300w, https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_0-1024x635.jpg 1024w, https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_0-768x476.jpg 768w, https:\/\/carlosleal.com\/wp-content\/uploads\/2024\/01\/johnhams_carlosleal_0-1536x952.jpg 1536w\" sizes=\"auto, (max-width: 1576px) 100vw, 1576px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta es una de las campa\u00f1as que me toc\u00f3 crear en 2023 y fue para los restaurantes (s\u00ed, otra vez restaurantes) John Ham&#8217;s, cuyo giro es el de digamos que \u00abAmerican Comfort Food\u00bb y que forma parte del Grupo Nikkori. El cliente lleg\u00f3 con nosotros (esta campa\u00f1a la hice en Sr.Smith) con una solicitud b\u00e1sica, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[14,8,41,12,20,48,9,87,11,13],"class_list":["post-779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-de-publicidad","tag-blog-de-mercadotecnia","tag-campana","tag-carlos-leal","tag-carlos-leal-jimenez","tag-marcas","tag-marketing-blog","tag-mercadotecnia","tag-monterrey","tag-sr-smith"],"_links":{"self":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=779"}],"version-history":[{"count":1,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/779\/revisions"}],"predecessor-version":[{"id":785,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/posts\/779\/revisions\/785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=\/wp\/v2\/media\/784"}],"wp:attachment":[{"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosleal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}